Internal vs external communication are two types of business communication. Internal communication refers to communication within a company. While external communication refers to communication between a company and the outside world.
- Internal communication: It is communication within a company between employees, departments, and/or shareholders.
- External communication: It is communication between a company and the public, including customers, suppliers, or the media.
Table of Contents
- Key Difference: Internal vs External communication
- Comparison Table
- Internal vs external communication Strategies
Here are a few examples of internal and external communication:
- Employee Handbooks
- Company Policies
- Employee Newsletters
- Internal Memos
- Company website
- Press releases
- Public relations
- Customer service
Key Difference: Internal vs External communication
There are a few key differences between internal and external communication.
- Internal communication is generally more formal than external communication. This is because companies want to maintain a professional image and keep their internal affairs private.
- External communication is usually more one-way than internal communication. Rather than having a two-way conversation. Because companies use external communication to share information with the public.
- Internal communication: This is the communication that takes place within an organization. Also, the usual face-to-face, telephone, fax, or mail. And, modern organizations may use technology to communicate internally. Technology is useful for e-mails or linked internal communication.
- External communication: Communication between the organization and those outside the organization. They communicate with other businesses can be through telephone, fax, internet, etc.
- Internal communication is important for many reasons. It can help to build a positive corporate culture, increase employee engagement, and improve morale. It can also help to ensure that everyone is on the same page, literally and figuratively.
- External communication is important for building and maintaining relationships with key stakeholders. It can also help to generate positive publicity and build brand awareness.
|Comparison Base||Internal Communication||External Communication|
|Definition||Communication within a company between employees, departments, and shareholders.||Communication between a company and the public including customers, suppliers, or the media.|
|Objective||To communicate within a company and its departments.||To communicate between a company and the outside world.|
|Focus||keeping their internal affairs private.||Sharing information with the public.|
|Media||Face-to-face, telephone, fax, or mail.||Telephone, fax, internet, etc.|
|Channel||Either Formal or Informal||More Formal|
|Advantages||Building a positive corporate culture increases employee engagement, and improve morale.||Building relationship with key stakeholders generates positive publicity and builds brand awareness.|
Internal vs external communication Strategies
There are two types of communication strategies: internal and external.
- Internal communication strategies are used to communicate within an organization
- External communication strategies are used to communicate with people outside of the organization.
Each type of communication has its own set of advantages and disadvantages.
- Internal communication is typically faster and more efficient since it doesn’t have to go through the same channels as external communication.
- However, external communication is often more effective at reaching a wider audience.
- The best communication strategy depends on the situation. In some cases, internal communication may be the best option. For example, if you need to communicate a change in company policy to employees, it would be most efficient to do so internally.
- In other cases, external communication may be the better choice. For example, if you’re trying to build support for a new product launch, you’ll need to reach people outside of the company. In this case, external communication would be more effective.
Both internal and external communication is important for a successful business. The key is to strike a balance between the two and to ensure that each type of communication is aligned with the company’s strategy.